Act Rebrand and Digital Expansion

Act Rebrand and Digital Expansion

For my Future Business Leaders of America Collegiate Digital Design and Communications Case Competition in 2026, I led a comprehensive rebrand and digital expansion project for Act as part of a national case competition. Developed a cohesive visual identity that aligned with the organization’s evolving regional mission, including a new logo, brand guidelines, and a full suite of marketing assets. Deliverables included a flyer, business card, social media assets, and a promotional banner, all designed with a focus on consistency, scalability, and brand cohesion.

This project required balancing creative design with strategic communication, ensuring all materials adhered to professional design standards while effectively supporting Act's expansion into new regional markets.